Start-up Garage hosted an impressive group of student entrepreneurs Wednesday night to learn the techniques used by the best sales people to engage customers, and turn selling into buying. The session was developed and run by Trevor Wilkins, who brought to the students insights from over 35 years of experience influencing people to buy his products, services, and ideas.
The session was dynamic and interactive, and kept the students wanting more. Trevor demonstrated how to fully engage with customers, and use elicitation to understand what they expect to take away from the purchase. Judging from the interactions between Trevor and the Start-up Garage participants, there is little doubt that these students have taken away with them techniques that are sure to enhance their businesses, as well as their careers and everyday lives.
Start-up Garage is looking for student entrepreneurs who want to build their own business. It is offering $20,000 and other support through the summer of 2012. Visit www.startupgarage.ca to learn how to participate. The next event is January 18, 2012.