Student Entrepreneurs learn how to better engage customers at Wednesday’s Start-up Garage event.

Start-up Garage hosted an impressive group of student entrepreneurs Wednesday night to learn the techniques used by the best sales people to engage customers, and turn selling into buying. The session was developed and run by Trevor Wilkins, who brought to the students insights from over 35 years of experience influencing people to buy his products, services, and ideas.

The session was dynamic and interactive, and kept the students wanting more. Trevor demonstrated how to fully engage with customers, and use elicitation to understand what they expect to take away from the purchase. Judging from the interactions between Trevor and the Start-up Garage participants, there is little doubt that these students have taken away with them techniques that are sure to enhance their businesses, as well as their careers and everyday lives.  

Start-up Garage is looking for student entrepreneurs who want to build their own business. It is offering $20,000 and other support through the summer of 2012. Visit to learn how to participate. The next event is January 18, 2012.  


About Ottawa Technology Transfer Network
The Ottawa Technology Transfer Network (OTTN) is a collaboration among academic research institutions affiliated with the University of Ottawa and who's goal is to enhance the economic impact of research commercialization through the sharing of best practices, enhanced market knowledge, student engagement and proactive industrial interation. OTTN members include the University of Ottawa, the Ottawa Hospital Research Institutie (OHRI), the Childrens' Hospital of Eastern Ontario (CHEO) and the Unviversity of Ottawa Heart Institute (UOHI)

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