Aditude Media to demonstrate powerful marketing tool developed in collaboration with the University of Ottawa.

Imagine you are standing with a group of friends near a digital sign and it immediately changes its content to something based on your age group or gender.  This is now possible with the use of a real time face recognition that can differentiate the age and gender characteristics of whoever is standing or walking near the sign.  This technology demonstrates what can happen when industry collaborates with leading labs at the University of Ottawa.

Professor Laganiere with the recognition system

Professor Laganiere with the recognition system

The face recognition technology used in the product was developed by Dr. Robert Laganière, a professor from the School of Electrical Engineering and Computer Science at the University of Ottawa. This new capability came at very little cost to the company as an Engage grant from the Natural Sciences and Engineering Research Council of Canada (NSERC) covered all the research costs incurred by the university. The Engage grant provides $25 000 in research funding for university researchers to work on a technical problem defined by the industry partner.

The resulting product from this research will likely be turning heads as it will enhance the effectiveness of digital signage advertising, increasingly more common in malls, busy streets and lobbies of large office buildings.

The demonstration will be held at Invest Ottawa, December 19th, from 2:30 pm to 5pm.

For information on how your company can connect with top researchers at the University of Ottawa, contact Stéphanie at the Technology Transfer and Business Enterprise Office at She will put you in touch with one of our business and technology transfer officers.

To learn more about Professor Laganière’s research, please go to

To learn more about Aditude Media Inc., please go to